How a Website Makes Money — 5 Models for Moroccan Businesses
5 concrete ways your website can generate revenue in Morocco: direct sales, lead generation, online training, advertising, and affiliate marketing.
One of the first questions any Moroccan business owner asks before going digital is: how much does a website actually cost? The honest answer is: it depends. But here are real numbers to help you plan your budget.
A brochure site presents your business, services, and contact information. Typically 5–10 pages: homepage, services, about, contact. It’s the baseline for being visible on Google and credible with prospects.
Best for: freelancers, local SMEs, restaurants, hotels, professionals.
What affects the price:
An e-commerce site lets you sell online. You’ll need product management, online payment (CMI, PayPal, Cash on Delivery), shipping integration, and mandatory legal pages.
Best for: retailers, artisans selling internationally, fashion boutiques, specialty food stores.
What affects the price:
For specific needs: booking platforms, marketplaces, secure client portals, internal CRMs. Requires detailed functional analysis and several months of development.
Design — A custom design (unique mockup, brand identity) costs more than a modified template but converts better and strengthens your brand.
SEO — A site built with SEO in mind from day one will save you money on redesigns later. Technical optimization, metadata, loading speed: these have a cost but real ROI.
Maintenance — Budget 500–2,000 MAD/month for maintenance, security updates, and minor changes. Unmaintained sites become vulnerable and lose performance.
Hosting — Between 300 and 1,500 MAD/year depending on requirements. Avoid free hosting for a professional site.
Translation — If you target French, Arabic, and English speakers, multilingual support adds development time.
Don’t choose based on price alone. A 2,000 MAD site that doesn’t rank on Google, loads slowly on mobile, and generates no leads will cost you more in the long run than a 10,000 MAD well-built site.
Be wary of very low prices. Below 3,000 MAD for a professional site, you risk getting a generic template with no optimization, no follow-up, and no support after delivery.
Ask the right questions: Who hosts the site? What access do you have? What’s included in maintenance? Is SEO considered?
| Website type | Price range (MAD) |
|---|---|
| Simple brochure site | 5,000 – 12,000 |
| Advanced brochure site | 12,000 – 20,000 |
| E-commerce | 15,000 – 60,000 |
| Custom web application | 40,000+ |
Prices include delivery, hosting setup, and basic SEO. Maintenance and future developments are typically billed separately.
AjialSkills helps businesses in Tétouan and Tanger build professional websites — from brochure sites to e-commerce platforms. Request a free quote for your project.
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